Questions
- What is in a brand kit?
- A five-colour palette with hex codes, a heading and body font pair, a wordmark logo in light and dark versions, and a moodboard of images in the same feel. The download also includes the font files and a CSS file you can drop into your website.
- Can I use it for a real business?
- Yes. Every font is free for commercial use under an open licence, and the licence comes in the download. Moodboard images are for inspiration; check each image's licence on the Inspiration page before using one in your own work.
- Is the logo unique?
- It's a wordmark: your name set in a fitting font and colour. It's a strong, clean start, and many brands use a wordmark for years. If you want a custom symbol later, give this kit to a designer as the brief.
- I don't like the result
- Press Try another for a new mix, or pick a different feel. Small changes to your description also change the kit. You can fine-tune the colours on the palette generator and the fonts on font pairing.